Charlotte ranks last among the 50 major cities in terms of economic mobility, hence the name RISE50. The large socioeconomic divide within Charlotte and the lack of social capital among less economically developed areas makes it particularly hard for families to ensure a better future for their children. RISE50 aims to connect Charlotteans to generate social capital, create opportunity, and help people reach their goals.  RISE50's main mission is to improve economic mobility in Charlotte by supporting individual talent and developing potential, and promoting equal opportunity for all.

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"Talent is universal, opportunity is not" -Nicholas Kristof